HOW DO YOU TELL THE STORY OF LUXURY?
INTERCONTINENTAL HOTELS | THE INTERCONTINENTAL LIFE
As part of their Live the InterContinental Life campaign, InterContinental Hotels have developed an online magazine and content hub. Interview based podcasts recorded in London, Beijing, and New York City told stories of empathy, worldliness and fascination. SMITH was tasked with creating film and animation content to help bring these podcasts to life.
We deployed our film production teams, working under SMITH director and CD Niko Courtelis to London and Beijing, while at home SMITH animation director and CD Mark Bellncula worked with illustrator Greg Betza to establish a subtle and sophisticated look that could embody the brand values of InterContinental Hotels.