HOW DO YOU TELL A STORY ABOUT TASTE?
ON DISCERNING TASTE
A luxury vodka brand wanted to elevate its image beyond its existing product-based positioning of “World’s Best Tasting Vodka”.
The “On Discerning Taste” brand platform was developed, evolving the idea of discerning taste to represent the beauty and class of all aspects of one’s experiences. This unified theme was designed to weave together a variety of innovative content initiatives for the brand, including: TV commercials, online films, print ads, events, package design, as well as the award winning and groundbreaking Iconoclasts television series.
Top to bottom Creative Direction by James Spindler